The Food Revolution compiled by Mike C Smith

The Food Revolution

Smoked Salmon & Avocado Mousse

The Food Revolution

In 2012, Jamie Oliver founded The Food Revolution Voluntary Ambassador Program.

The aim of the program is to build an awareness of living a healthy lifestyle through the foods we eat. It’s an ongoing campaign to show our young people worldwide of the dangers  of excessive sugar and sugar-related products in the foods we eat. We’ve all heard the saying, ‘everything in moderation.’ Unfortunately, today, sugar is in most packaged foods and drinks and not just a little – many fizzy drinks contain over 25% sugar and condiments, like tomato sauce, may contain as much as 30% sugar. Without a doubt, sugar is addictive and the harm it can create far outweighs any food benefits we might try to convince ourselves it  may have.

The Food Revolution Program has over 2000 Voluntary Ambassadors in over 115 countries and growing as more and more people become aware of the life-threatening diseases caused by sugar-related products as millions of advertising dollars and pounds are spent every week, often promoted by sports stars, heroes to the young.

United States

In the USA, it is estimated that nearly 30 million Americans have type-2 diabetes. About 208,000 people younger than 20 have clinically diagnosed diabetes (types 1 or 2). In 2011, diabetes was listed as the primary cause of kidney failure in 44% of all new cases.  At the time a total of 228,924 people of all ages with kidney failure, due to diabetes, were living on chronic dialysis, awaiting kidney transplants or kidney transplant recipients. Amputations • In 2010, about 73,000 non-traumatic lower-limb amputations were performed in adults aged 20 years or older with diagnosed diabetes. • Approximately 60% of non-traumatic lower-limb amputations among people aged 20 years or older occur in people with diagnosed diabetes.

In 2005–2008, adults with diabetes aged 40 years or older, 655,000 estimated (4.4%), had advanced diabetic retinopathy — with conditions such as clinically significant macular edema and proliferative diabetic retinopathy that can lead to severe vision loss.

Other conditions and complications –

• People with diabetes may have or develop other complications or conditions, such as nerve disease, non-alcoholic fatty liver disease, periodontal (gum) disease, hearing loss, erectile dysfunction, depression, and complications of pregnancy, among others.

The USA government in 2012 estimated the direct cost of diabetes to exceed $178 Billion a year and indirectly (disability, work loss, premature death) at $69 billion. Facts taken from

Humans simply are not made to have high levels of sugar – the heavy bombardment of sugar that modern lifestyle  indulges in is causing havoc with the pancreas, liver, and kidneys.

Great Britain

The number of people with diabetes in the UK has tipped over the 4 million mark for the first time according to new figures released recently by Diabetes UK. At the moment, more than 24,000 people a year with diabetes die before their time.

The Government is pressured to take active steps to address the fact that almost two in every three people in the UK are overweight or obese and are therefore at increased risk of type 2 diabetes. Basic measures, such as making healthy food cheaper and more accessible, introducing clearer food labeling, and making it easier for people to build physical activity into their daily lives, would have a profound influence.

The above taken from


An estimated 917,000 (5.4%) Australian adults aged 18 years and over had diabetes in 2011–12.

Type 2 diabetes

Type 2 diabetes is the most common form of diabetes and is largely preventable by maintaining a healthy lifestyle. It occurs when the body becomes resistant to the insulin being produced by the pancreas and/or the amount produced is inadequate to meet the body’s needs. Insulin is often used in the treatment of type 2 diabetes but not in all cases. When first diagnosed with Type 2 diabetes, blood glucose levels can often be maintained at normal levels through lifestyle modification and/or oral glucose lowering medication, although insulin may eventually be required as the condition progresses. Modifiable risk factors for t.ype 2 diabetes include physical inactivity, unhealthy diet, obesity, smoking, high blood pressure and high blood lipids. Taken from

New Zealand

In New Zealand, with a population of only 4.5 million people, it is estimated that the number of people diagnosed with diabetes exceeds 200,000 (predominantly type 2 diabetes). There are also about 100,000 people (estimated) who have diabetes but have not yet had it diagnosed.

Although type 2 diabetes is increasingly being diagnosed in children and is related to obesity. Type 1 is also increasing. Good control of blood glucose in early life appears to be beneficial and people with better diabetes control have fewer complications. Taken from

Support of The Food Revolution is not a case of ‘Should I?’ It’s a case of ‘I should.’ Support the program for the benefits of our children and  future generations.  or write to



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