Little Red Book of Selling by Jeffrey Gitomer


Little Red Book

Little Red Book

Wall Street Journal Business Best-Seller, Jeffrey Gitomer’s Little Red Book of Selling is now available! It includes Jeffrey’s 12.5 Principles of Sales Greatness and strategies and answers from a lifetime of selling that will teach you how to make sales forever.

In this book, you will have the opportunity to understand why sales happen. And by mastering the elements that Jeffrey Gitomer gives you, you’ll make sales happen for yourself forever.

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I remember my mother chasing my car as I backed out of the driveway to register on my first day of college: “Take pre-med!” she screamed, “You can always switch!” But I wanted to be a businessman, like my dad.

He was the consummate entrepreneur. Growing up, I used to sneak downstairs and listen in on his Thursday night pinochle game. Arguments and laughs about business and life. It proved to be my inspiration for my life’s pursuits. My pal, Duke Dalton said, “You know what I hate about your old man? He’s never wrong.” I miss my folks, and I’m grateful to them for their wisdom – the stuff they accused me of never listening to for 30+ years. If your parents are alive, call them right now and tell them you love them.

In college, I played Scrabble every day with my best friend, Michael Toll. He usually won. It taught me about words and how to use them. Michael also provided me with the challenge of winning at games, both sports and intellectual. He’ll tell you he was better than me at everything. I feel the same about him. That was the fun.

I spent a year in Europe and came to the realization that I knew very little compared to what there was to know, which is funny, because I left for Europe knowing everything.

I raised a family. My three beautiful daughters taught me patience. They also gave me the courage and inspiration to achieve in the face of failure. Girls, I love you.

And I became a salesman. My first goal was to be the best salesman in the world. I’m still on that journey, every day. In the pursuit of that goal I surprised myself by becoming a columnist, an author, a speaker, a consultant, and a sales trainer. I used to hate flying. Now I spend about a quarter of my life in an airplane. But I really don’t mind, because it gives me the precious opportunity to share my sales knowledge and my secrets with a worldwide audience. What could be better?

My name is Jeffrey Gitomer. I’m a salesman. I’m a dad. I’m a college dropout.

My objective in life is to help others, establish long-term relationships, and have fun – every day. When you love your work like I do, every day is the same. It’s a holiday.

5.0 out of 5 stars Could be the best sales book I have ever read…. February 26, 2005
Format:Hardcover|Verified Purchase
I have been in sales for at least seven years full time as an Executive Search Recruiter in the US, Japan, and New Zealand. I am a big believer in personal development and so I have read my fair share of sales books. To be honest there are books that forget to tell you that it will be difficult and take time to grow your business and ability but Jeff Gitomer’s book does neither of these things. He is brutally honest and at the same time inspirational in his goal to make you the best salesperson you can be…. for life. This is not a book for people who need a quick fix to get them out of a slump or to even convince them that a sales career is for them. Jeff’s main focus is on techniques and attitude to be the best. Not half way there, but the very best. He doesn’t prescribe shortcuts although you can take pieces of his advice and use them the next day, ultimately he is suggesting you take the time to put your heart into your work for a lifetime. It is a concept that people who go to work for a pay check may really struggle to put into practice for an employer, but for business owners and those who want to push themselves for lifelong sales and professional achievement then I highly recommend this book to you.
5.0 out of 5 stars Excellent, April 17, 2014
KT (New York) – See all my reviews
I enjoyed reading this book which explains some important points related to interacting with a customer. This sales veteran understands that selling has more to do with people than with the product or service itself. This point is often overlooked by many sales people who are overly focused on the features of a product and put all their effort on convincing the buyer to buy it.
5.0 out of 5 stars Must Read (OR YOU SUCK), April 12, 2014
Important information on the 101’s of selling the benefits. I think every one should read this, because a lyre, high presser dominating sells person hurts all sales people. This book covers the basics and then some.
This is a must read.
5.0 out of 5 stars Little Red Book of Sales tips, April 1, 2014
I liked this book because it has little quick tips that you can take with you and utilize on each sales call. I started selling in 1980 in a very competitive venue and had I had this book in 1980 my success would have been heightened further.




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