I have been in sales for at least seven years full time as an Executive Search Recruiter in the US, Japan, and New Zealand. I am a big believer in personal development and so I have read my fair share of sales books. To be honest there are books that forget to tell you that it will be difficult and take time to grow your business and ability but Jeff Gitomer’s book does neither of these things. He is brutally honest and at the same time inspirational in his goal to make you the best salesperson you can be…. for life. This is not a book for people who need a quick fix to get them out of a slump or to even convince them that a sales career is for them. Jeff’s main focus is on techniques and attitude to be the best. Not half way there, but the very best. He doesn’t prescribe shortcuts although you can take pieces of his advice and use them the next day, ultimately he is suggesting you take the time to put your heart into your work for a lifetime. It is a concept that people who go to work for a pay check may really struggle to put into practice for an employer, but for business owners and those who want to push themselves for lifelong sales and professional achievement then I highly recommend this book to you.
5.0 out of 5 stars Excellent, April 17, 2014
I enjoyed reading this book which explains some important points related to interacting with a customer. This sales veteran understands that selling has more to do with people than with the product or service itself. This point is often overlooked by many sales people who are overly focused on the features of a product and put all their effort on convincing the buyer to buy it.
5.0 out of 5 stars Must Read (OR YOU SUCK), April 12, 2014
Important information on the 101’s of selling the benefits. I think every one should read this, because a lyre, high presser dominating sells person hurts all sales people. This book covers the basics and then some.
This is a must read.
5.0 out of 5 stars Little Red Book of Sales tips, April 1, 2014
I liked this book because it has little quick tips that you can take with you and utilize on each sales call. I started selling in 1980 in a very competitive venue and had I had this book in 1980 my success would have been heightened further.